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Latest Blog Posts
vc2 video editor

5 Ways to Cut and Edit Videos to Make Them Flow Better

When you cut or edit a video, you should always pause and ask yourself one simple question: “Why?” Every cut, edit, and alteration that you make to your video should serve a purpose – not the least of which being to make your video ‘flow’ better from one scene or view to the next.

At first, the intricacies involved in cutting and editing videos to make them flow better can seem difficult, which is why it is best to start with the basics. In particular, there are 5 ways to cut and edit videos that can dramatically improve their flow, and you should know them all:

  • Jump cut

One of the most popular types of cuts is the ‘jump cut’, which basically involves moving forward in time by cutting the video so that the subject appears to jump from one position to the next. It is commonly used to show the passage of time, get rid of lulls and pauses, and speed up events in a video.

The problem with the jump cut is the fact that it can be jarring and if used tactlessly could actually interrupt the flow of a video rather than helping it. That is why it is best to use jump cuts strategically, and as a tool to set the pace of the video.

  • Cut on action

Basically this type of cut involves cutting from one shot mid-action to another shot that has the same action. In doing so it can help to smoothly transition the perspective from one camera to another, without breaking up the flow of the video.

In action sequences, this type of cut is often used to make the sequence wider and tenser. It can also be used in other sequences, however, as it means you don’t have to wait for a pause to shift perspectives.


cut and edit videos


  • L cut and J cut

Both the L cut and J cut are similar to one another, and are essentially opposites. With the L cut you’ll cut the video to the next scene, while still playing audio from the previous scene. On the other hand with the J cut you’ll start playing audio from the next scene, before cutting to it later.

Generally the L cut can be used to help to provide context to the dialogue or other audio elements while not interrupting the flow in the way a cutaway would. Similarly, the J cut can do the same but in reverse.

  • Balancing cuts with flow

The cuts highlighted above are all important, but as you can see what is all the more important is using them in the right circumstances to trim out pauses, change perspectives, provide context, and so on. That is why a key part of editing a video to flow better is to balance it out – so the cuts don’t affect the flow.

While it is subjective, you should try to use the minimum number of cuts possible that will allow you to still end up with a tightly cut video.

  • Adding transitions carefully

Another aspect to keep in mind are the transitions that are used in your video. While transitions can make a video look more visually interesting, if they are too long or jarring they will interrupt the flow. As such, transitions should be added carefully and only in specific places where they will accentuate the video without affecting the flow negatively.

If you want to start to try to cut and edit your video using the methods listed above to make it flow better, you should give Movavi Video Editor a try. It is an easy to use video editor that will let you quickly split your video into segments, merge them together in the sequence that you want, and ensure that they flow perfectly.

With the features in Movavi Video Editor, you can improve your video in other ways too, and add effects and filters, blur video, enhance its quality, add transitions, insert text, and much more. Just remember before you edit your video in any of these ways to ask yourself why you’re doing so and how it will help to improve your video.

/ / Technology
ecommerce solutions

7 Secrets to Running a Successful eCommerce Business

The economy of eCommerce continues to grow and as it grows, it attracts more aspiring entrepreneurs to start their own e-commerce business. As expected, the continuing upward trajectories in the growth of the e-commerce market will maintain its course in the near future.

With the correct approach, entrepreneurs can be successful in this line of business. The following seven secrets to running a successful e-commerce business can guide entrepreneurs achieve success.

 1. Get To Know The Target Market

The lifeblood of a successful e-commerce business is the customers. It is right to treat your online customers just the way you treat your offline customers as well. Get to know your market and their buying habits to serve them better.

E-commerce customers are unpredictable and don’t have the luxury to make decisions firsthand. Every business has to look for ways to make it up to them and adjust for better service.

It all boils down to providing the right price, affordable shipping, and ease of sales process.

2Create The Best Website

Just like a regular storefront with cool designs, e-commerce sites should invest in creating the best site with a lot of improvements to attract more customers. Put yourself in the shoes of the buyer and set up your e-commerce site to serve their needs better. Use testing tools to know what works and what does not.

Anticipate all potential issues that might come up and cater to them earlier. Careful and regular evaluations of your site’s software arecommerce for brick and mortale also needed to be maintained for an optimal and efficient site. When selecting the right software make use it has security and marketing features

3. Launch The Site Only When It’s Ready

A common mistake that most entrepreneurs do is that they rush their launching process to start gaining profit early.This might work but if you want to create a long and lasting impression on your customers, better make it grand and well-prepared. You don’t want to deal with problems during the early stages of your site.

So make sure everything is all set up and running before delivering traffic to your e-commerce site. The last thing you don’t want your customers to experience are problems with features and elements that don’t work. Check everything first and lay your groundwork to make your launch worth it.

4. Proper Use Of Social Media

It is a no-brainer that the strongest marketing tool nowadays is the use of social media. It allows you to engage and interact with your customers and take a glimpse of what’s happening into their daily lives.

It would be easy to hire a social media manager to deal with your social media accounts but make sure to stay involved as well. Use social media tools to further optimize your site. Generate product reviews and testimonials from your customers using social media. Get your customers to like and follow your social media pages by running attractive campaigns and great offers to increase more sales.

  5. Optimize For Mobile Platforms

According to statistics, 80% of online users surfing the internet are mobile phone owners. 48% of them use their mobile phones for research which make sense why e-commerce business owners should optimize their site for mobile platforms. Use the mobile phone to generate sales and use it as a great marketing tool.

  6. Invest In SEO

As the e-commerce trend continues, more entrepreneurs will create e-commerce sites for business. It will get crowded so being visible in the online space is relevant to maintain market shares. It is crucial to optimize your site with the help of content marketing.

SEO plays the role of ranking your site on the first pages of any search engine. Use SEO tools to help build your website up and stay competitive in the online market. Include your content into your site HTML as well not just having great SEO content.

 7. Adapt With The Latest Developments

Update your eCommerce site every now and then to keep up with the latest trends of development. You want to keep on evolving as the internet and users also change through time.

To make necessary enhancement to your site, try to collect customer feedback through product reviews and testimonials.

Adapt to the latest technology to succeed in the ever-changing market. Integrate new social media channels and the latest website tools that can attract your users even more.


Executing these seven tips can help any small eCommerce business flourish. It also helps to assess what works and fix what isn’t working. Learn and Gain from the techniques successful eCommerce businesses utilize. If you are planning to start your e-commerce business soon, make sure you have proper supplier invoicing solution because it is one of the most important parts of any e-commerce business to run smoothly.

/ / Technology

4 Essential Website Development tools

To be a successful website developer, there are a huge number of tools one can and should use in their work. The purpose of the tools ranges from requirement tools to those tools used for enhancement, such as editing photos to be used on the website.

The following is a list of some very essential website development tools used by most or all web developers in their day to day tasks.

Text editor

Text editors are the basic requirement in web development. Moreover, most operating systems come with one or more text editors integrated, which makes them open source. These applications give web developers an interface where they can easily type in code for pages and link them up to create web pages.

There are many text editors at the disposal of developers, and programmers like www.jemcologics.com chose the best based on aspects such as their syntax manipulation ability, basic find and replace features and the general ease of use and availability of the same.

FTP Client

A File Transfer Protocol client is necessary when one is done with the website development. It is also necessary after they have finished writing code and ensuring the site is stable. The FTP is used to upload the finished website in raw format to a web server, where the website is to be hosted.

Many of the C-panels often have a file transfer client. However, they limit on certain aspects such as the file size and type, hence most developers opt for Filezilla, which is open source and very easy and smooth to use. Furthermore, it is very easy to navigate User Interface and has no limitations on file type and file size.

Web browser

A web browser gives a web developer a testing platform, where they can check the progress of the website. They also use by using a local host before hosting it on the web servers, to ensure they upload the desired output.

Most or all web browsers are open-sourced, with the most popular being Mozilla Firefox, Google Chrome and Internet Explorer by windows. Choice of a web browser is based purely on personal user preference.

Local web server

Local web servers, also referred to as a local host, are used to host the database for the website, and also holds the various raw code created using the text editors. The most popular Local server applications are WAMP and MAMP, with WAMP being purely open sourced, and MAMP with an option to purchase the pro version which has more functionalities.

A local web server is greatly essential because a developer is able to work on something they are seeing. Moreover, they know how the website will look before it gets out to the intended audience.

These tools are developed to make web development simpler, and each category has a number of options from different providers, and in as much as they do the same job, user preference and ease of use have made most of the tools more famous than the others.

Enjoy designing!!!!

/ / Technology