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We have also included an article about hiring a real estate agent vs doing it yourself.
I recommend you go read it, this piece is written by a Tom, a real estate agent that made over $1 million last year flipping homes.
If you have any questions feel free to contact me
In a world where Instagram rules, your photography skills have the ability to make or break your brand, whether it’s your personal image or your corporate reputation. Whether you’re looking to bring new life to your private Instagram or increase brand awareness for a company, hashtags and follow-bots aren’t going to cut it. To get authentic traction on social media, remember this: content is king. When it comes to Instagram, that means considered, quality photography will make all the difference.
1. Keep Your Smartphone In Your Pocket
These days, we like to think we can do anything with a smartphone. Unfortunately, all but the highest-end cameras can come close to the quality of a proper DSLR or mirrorless camera. So our first recommendation is to rest your smartphone and invest in the real thing. The pixel density and light sensitivity of a ‘real’ camera will unlock so much more from your shots. Believe us, your followers will really tell the difference.
To deal with a variety of shooting scenarios, you’ll want a decent DSLR and a range of lenses. The capacity to switch between a prime lens and a wide angle will give you far more control over every shot.
The downside? Cost. But hold up. Thanks to the fast-growing sharing economy, there are a number of ways to get around the price tag. In the past, camera hire meant paying a premium and travelling to the other side of the city within working hours to collect it. With platforms like Fat Lama, however, it’s now easy and safe to borrow industry-standard gear from nearby photographers. Peer-to-peer camera rental has grown especially quickly in cities like London and New York, but the platform’s available throughout the US, so it’s worth seeing what’s listed in your area.
2. Learn The Ropes
If you start using specialist equipment, you’ll need to learn how to get the most out of it. It’s worth saying, you’ll need to know about photographic composition if you want your photography to pop off the page. Besides this, it’s worth doing your reading on subjects like ISO, aperture and shutter speed. These are all vital if you want control over the depth, colour and composition of your images. Shooting inside will warrant sourcing a decent flash – the ones that come with most beginner DSLRs will tend to wash out photos.
There are a number of great blogs offering great advice, for beginners, intermediates and experts alike. PetaPixel’s a great place to start.
3. Beware Of The Photoshop Mentality
Technology has revolutionised the photography world. But that doesn’t mean it can’t hinder your aesthetic, too. In 2018, it’s become all too familiar to hear, “You can fix that in photoshop, right?” Of course, you probably can fix the problem in photoshop later, but that’s not to say it’s the most efficient use of your time, nor that it will generate the best results.
There’s something addictive about the godlike power of altering your captured image; changing the scene as it appeared to you originally. But equally, it can allow photographers to pay less care to the shooting process. Even the greatest colour work in post-production won’t save an unimaginative image, so think and shoot in the present.
So, there you have it. Three simple considerations which could totally turn your photography game on its head. It’s really worth investing the time to learn how to use proper photography gear. If you’re intimidated by the unknowns of the mirrorless world, then fear not. Once you’re past the initial hurdle, we promise you’ll love the world that opens up for you.
When you cut or edit a video, you should always pause and ask yourself one simple question: “Why?” Every cut, edit, and alteration that you make to your video should serve a purpose – not the least of which being to make your video ‘flow’ better from one scene or view to the next.
At first, the intricacies involved in cutting and editing videos to make them flow better can seem difficult, which is why it is best to start with the basics. In particular, there are 5 ways to cut and edit videos that can dramatically improve their flow, and you should know them all:
One of the most popular types of cuts is the ‘jump cut’, which basically involves moving forward in time by cutting the video so that the subject appears to jump from one position to the next. It is commonly used to show the passage of time, get rid of lulls and pauses, and speed up events in a video.
The problem with the jump cut is the fact that it can be jarring and if used tactlessly could actually interrupt the flow of a video rather than helping it. That is why it is best to use jump cuts strategically, and as a tool to set the pace of the video.
Cut on action
Basically this type of cut involves cutting from one shot mid-action to another shot that has the same action. In doing so it can help to smoothly transition the perspective from one camera to another, without breaking up the flow of the video.
In action sequences, this type of cut is often used to make the sequence wider and tenser. It can also be used in other sequences, however, as it means you don’t have to wait for a pause to shift perspectives.
L cut and J cut
Both the L cut and J cut are similar to one another, and are essentially opposites. With the L cut you’ll cut the video to the next scene, while still playing audio from the previous scene. On the other hand with the J cut you’ll start playing audio from the next scene, before cutting to it later.
Generally the L cut can be used to help to provide context to the dialogue or other audio elements while not interrupting the flow in the way a cutaway would. Similarly, the J cut can do the same but in reverse.
Balancing cuts with flow
The cuts highlighted above are all important, but as you can see what is all the more important is using them in the right circumstances to trim out pauses, change perspectives, provide context, and so on. That is why a key part of editing a video to flow better is to balance it out – so the cuts don’t affect the flow.
While it is subjective, you should try to use the minimum number of cuts possible that will allow you to still end up with a tightly cut video.
Adding transitions carefully
Another aspect to keep in mind are the transitions that are used in your video. While transitions can make a video look more visually interesting, if they are too long or jarring they will interrupt the flow. As such, transitions should be added carefully and only in specific places where they will accentuate the video without affecting the flow negatively.
If you want to start to try to cut and edit your video using the methods listed above to make it flow better, you should give Movavi Video Editor a try. It is an easy to use video editor that will let you quickly split your video into segments, merge them together in the sequence that you want, and ensure that they flow perfectly.
With the features in Movavi Video Editor, you can improve your video in other ways too, and add effects and filters, blur video, enhance its quality, add transitions, insert text, and much more. Just remember before you edit your video in any of these ways to ask yourself why you’re doing so and how it will help to improve your video.
The economy of eCommerce continues to grow and as it grows, it attracts more aspiring entrepreneurs to start their own e-commerce business. As expected, the continuing upward trajectories in the growth of the e-commerce market will maintain its course in the near future.
With the correct approach, entrepreneurs can be successful in this line of business. The following seven secrets to running a successful e-commerce business can guide entrepreneurs achieve success.
1. Get To Know The Target Market
The lifeblood of a successful e-commerce business is the customers. It is right to treat your online customers just the way you treat your offline customers as well. Get to know your market and their buying habits to serve them better.
E-commerce customers are unpredictable and don’t have the luxury to make decisions firsthand. Every business has to look for ways to make it up to them and adjust for better service.
It all boils down to providing the right price, affordable shipping, and ease of sales process.
2. Create The Best Website
Just like a regular storefront with cool designs, e-commerce sites should invest in creating the best site with a lot of improvements to attract more customers. Put yourself in the shoes of the buyer and set up your e-commerce site to serve their needs better. Use testing tools to know what works and what does not.
Anticipate all potential issues that might come up and cater to them earlier. Careful and regular evaluations of your site’s software are also needed to be maintained for an optimal and efficient site. When selecting the right software make use it has security and marketing features
3. Launch The Site Only When It’s Ready
A common mistake that most entrepreneurs do is that they rush their launching process to start gaining profit early.This might work but if you want to create a long and lasting impression on your customers, better make it grand and well-prepared. You don’t want to deal with problems during the early stages of your site.
So make sure everything is all set up and running before delivering traffic to your e-commerce site. The last thing you don’t want your customers to experience are problems with features and elements that don’t work. Check everything first and lay your groundwork to make your launch worth it.
4. Proper Use Of Social Media
It is a no-brainer that the strongest marketing tool nowadays is the use of social media. It allows you to engage and interact with your customers and take a glimpse of what’s happening into their daily lives.
It would be easy to hire a social media manager to deal with your social media accounts but make sure to stay involved as well. Use social media tools to further optimize your site. Generate product reviews and testimonials from your customers using social media. Get your customers to like and follow your social media pages by running attractive campaigns and great offers to increase more sales.
5. Optimize For Mobile Platforms
According to statistics, 80% of online users surfing the internet are mobile phone owners. 48% of them use their mobile phones for research which make sense why e-commerce business owners should optimize their site for mobile platforms. Use the mobile phone to generate sales and use it as a great marketing tool.
6. Invest In SEO
As the e-commerce trend continues, more entrepreneurs will create e-commerce sites for business. It will get crowded so being visible in the online space is relevant to maintain market shares. It is crucial to optimize your site with the help of content marketing.
SEO plays the role of ranking your site on the first pages of any search engine. Use SEO tools to help build your website up and stay competitive in the online market. Include your content into your site HTML as well not just having great SEO content.
7. Adapt With The Latest Developments
Update your eCommerce site every now and then to keep up with the latest trends of development. You want to keep on evolving as the internet and users also change through time.
To make necessary enhancement to your site, try to collect customer feedback through product reviews and testimonials.
Adapt to the latest technology to succeed in the ever-changing market. Integrate new social media channels and the latest website tools that can attract your users even more.
Executing these seven tips can help any small eCommerce business flourish. It also helps to assess what works and fix what isn’t working. Learn and Gain from the techniques successful eCommerce businesses utilize. If you are planning to start your e-commerce business soon, make sure you have proper supplier invoicing solution because it is one of the most important parts of any e-commerce business to run smoothly.