In a world where Instagram rules, your photography skills have the ability to make or break your brand, whether it’s your personal image or your corporate reputation. Whether you’re looking to bring new life to your private Instagram or increase brand awareness for a company, hashtags and follow-bots aren’t going to cut it. To get authentic traction on social media, remember this: content is king. When it comes to Instagram, that means considered, quality photography will make all the difference.
1. Keep Your Smartphone In Your Pocket
These days, we like to think we can do anything with a smartphone. Unfortunately, all but the highest-end cameras can come close to the quality of a proper DSLR or mirrorless camera. So our first recommendation is to rest your smartphone and invest in the real thing. The pixel density and light sensitivity of a ‘real’ camera will unlock so much more from your shots. Believe us, your followers will really tell the difference.
To deal with a variety of shooting scenarios, you’ll want a decent DSLR and a range of lenses. The capacity to switch between a prime lens and a wide angle will give you far more control over every shot.
The downside? Cost. But hold up. Thanks to the fast-growing sharing economy, there are a number of ways to get around the price tag. In the past, camera hire meant paying a premium and travelling to the other side of the city within working hours to collect it. With platforms like Fat Lama, however, it’s now easy and safe to borrow industry-standard gear from nearby photographers. Peer-to-peer camera rental has grown especially quickly in cities like London and New York, but the platform’s available throughout the US, so it’s worth seeing what’s listed in your area.
2. Learn The Ropes
If you start using specialist equipment, you’ll need to learn how to get the most out of it. It’s worth saying, you’ll need to know about photographic composition if you want your photography to pop off the page. Besides this, it’s worth doing your reading on subjects like ISO, aperture and shutter speed. These are all vital if you want control over the depth, colour and composition of your images. Shooting inside will warrant sourcing a decent flash – the ones that come with most beginner DSLRs will tend to wash out photos.
There are a number of great blogs offering great advice, for beginners, intermediates and experts alike. PetaPixel’s a great place to start.
3. Beware Of The Photoshop Mentality
Technology has revolutionised the photography world. But that doesn’t mean it can’t hinder your aesthetic, too. In 2018, it’s become all too familiar to hear, “You can fix that in photoshop, right?” Of course, you probably can fix the problem in photoshop later, but that’s not to say it’s the most efficient use of your time, nor that it will generate the best results.
There’s something addictive about the godlike power of altering your captured image; changing the scene as it appeared to you originally. But equally, it can allow photographers to pay less care to the shooting process. Even the greatest colour work in post-production won’t save an unimaginative image, so think and shoot in the present.
So, there you have it. Three simple considerations which could totally turn your photography game on its head. It’s really worth investing the time to learn how to use proper photography gear. If you’re intimidated by the unknowns of the mirrorless world, then fear not. Once you’re past the initial hurdle, we promise you’ll love the world that opens up for you.